How to Set Up a Simple Analytics Dashboard for Your Business in 2026 You don’t need complex BI tools to start using data. I explain…
My Latest Posts
Tracking the Right Numbers: KPIs for Software Projects and Marketing
Tracking the Right Numbers: KPIs for Software Projects and Marketing More data is not always better. I list the key performance indicators I focus on…
How I Use UTM Parameters to Track Campaign Performance Accurately
How I Use UTM Parameters to Track Campaign Performance Accurately UTM tags are a small detail with big impact. I show how I use consistent…
From Data to Decisions: How I Turn Reports into Real Action Plans
From Data to Decisions: How I Turn Reports into Real Action Plans Reports are useless if nobody acts on them. I explain how I review…
Setting Up Event Tracking and Conversions Without Overcomplicating Things
Setting Up Event Tracking and Conversions Without Overcomplicating Things Many sites have either no tracking or way too much. I share how I set up…
How to Use Heatmaps and Session Recordings to Improve Your Website
How to Use Heatmaps and Session Recordings to Improve Your Website Watching how people actually use your site is eye‑opening. I show how I use…